Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword cover art

Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword

Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword

Listen for free

View show details

About this listen

 In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of ethics in social media, the dynamics of long-term relationships, and the role of data in making informed decisions. The conversation also touches on the realities of seasonal campaigns and the cost implications of managing influencer relationships in-house. Overall, the discussion emphasizes the need for brands to build genuine connections with influencers while navigating the evolving landscape of social media marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.