Episode 37 | Branded CX is Your #1 Competitive Path to 2X Growth
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Episode 37 | Branded CX is Your #1 Competitive Path to 2X Growth
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About this listen
Mark Smith, Founder of Journey-Smiths, explores the transformative power of customer experience (CX) on business growth. He shares insights on CX technology, journey orchestration, and leadership’s role in creating brand-aligned experiences. Mark also highlights how CX-driven strategies can double company growth over a decade.
“Being customer-focused gets you a business. Being customer experience-focused grows your business.” - Mark Smith
AI's transformative potential is reshaping customer experiences (CX), but not at the expense of the human touch. Smith highlights AI's role in analyzing complex data and assisting customer service teams, emphasizing that it should enhance—not replace—human interactions. By integrating AI thoughtfully and maintaining consistency across digital and human channels, businesses can deliver memorable, branded CX and secure their position as market leaders.