What does it take to truly connect with an audience online—and keep them coming back? In this episode of The Dirty Heifers Podcast, we sit down with the one and only Helen Polisi (@themuthership)—TikTok Queen, podcast host, content coach, cancer survivor, and now proud grandma! 🌟

Helen shares her incredible journey from commercial director to social media educator, and how she turned boredom during the pandemic into a thriving brand that empowers creators of all ages. From viral baking videos to stop-motion tutorials, and from battling cancer in real-time with her followers to teaching big-name brands how to show up authentically online, Helen’s story is one of resilience, authenticity, and creativity.

We also dive into: ✨ The importance of listening to your audience (yes, even the teens in your comments 👀). ✨ How fleeting trends can be—and why authenticity always wins. ✨ Building community vs. chasing numbers. ✨ What it’s like being recognized as a “grandfluencer” (spoiler: Helen wasn’t having it 😂). ✨ How to stay creative without burning out.

This episode is equal parts hilarious, heartfelt, and inspiring—you’ll walk away with practical tips and a reminder that it’s never too late to reinvent yourself.

💬 We’d love to hear from you:

• Have you ever had a viral moment (big or small)?
• Do you feel pressure to keep up with social media trends, or do you create at your own pace? Drop your thoughts in the comments—we’ll be reading and responding!

👉 Listen now on your favorite podcast app

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Check out this week’s guest at:

You can check out Helen Polise (The Muthership) at https://stan.store/themuthership

Watch Helen try the Nikki Manaj tutorial here: https://www.tiktok.com/@themuthership/video/7533458368598478110