Meet Georgia!

In this conversation, Zane speaks with Georgia Athanasiou, founder of Bay Area CFO Consultants, about her extensive experience in finance and consulting.

They discuss the evolution of fractional CFO work, the importance of understanding profitability and cash flow, and Georgia's career journey from public accounting to consulting. Georgia shares insights from her time at fast moving start-ups, lessons learned in cash flow management, and the significance of forecasting in today's volatile market.

They also touch on the importance of networking, finding a niche, and the challenges faced by aspiring consultants.

Takeaways

- Georgia Athanasiou has over 20 years of experience in finance.

- Fractional CFO work has evolved significantly over the years.

- Understanding unit economics is crucial for business profitability.

- Cash flow management is essential for business sustainability.

- Networking is vital for consultants to thrive in their careers.

- Finding a niche can lead to greater success in consulting.

- Visibility and marketing are important for attracting clients.

Sound Bites

"You need a team around you."

"Networking is key for consultants."

"Having savings helps reduce stress."

Chapters

00:00 Introduction to Georgia Athanasiou

03:04 The Evolution of Fractional CFO Work

06:15 Understanding Profitability and Cash Flow

08:26 Georgia's Career Journey in Finance

16:45 Lessons in Cash Flow Management

20:45 The Importance of Forecasting

24:04 The Appeal of Consulting

28:55 Finding Your Niche

32:54 Making an Impact with Clients

36:59 The Power of Networking

38:30 A Day in the Life of a Consulting CFO

43:14 Balancing Work and Personal Life

46:37 Travel Experiences and Challenges

48:22 Advice for Aspiring Consultants

51:28 Financial Wisdom for Success

53:46 Personal Insights and Rapid Fire Questions

Connect with Georgia: LinkedIn personal - https://www.linkedin.com/in/georgiaathanasiou/