Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing cover art

Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing

Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing

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 In this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

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