In this episode, we ask a deceptively simple question: what actually makes a business valuable?

Host John Howard is joined by a founder, an investor and an advisor to explore what really drives high valuations in professional services. They talk about the importance of revenue quality, market positioning and delivery maturity – and why investors care just as much about what’s ahead as what’s already been built. Along the way, the guests share real-world examples of how they’ve made their businesses more attractive by focusing on the things that genuinely create value.

If you want to understand what buyers are really looking for – and how to build a business that stands out – this episode is for you.

Want to learn more about how investment transactions work in professional services? Download Garwood Growth’s free Unlocking Value book. It’s your step-by-step guide to what’s involved and what you should consider, whether you're thinking about selling, getting ready for external investment or just exploring your options.

Guest List

Host: John Howard, Partner at Garwood Growth
Guest: Minos Ataliotis, Founder and CEO at CloudRock
Guest: Emma Flin, Investment Director at Sovereign Capital Partners
Guest: Rob Garner, Founding Partner at Garwood Growth

www.garwoodgrowth.com