Episode 287 - Dr. David Kim & Vicente Vasquez - Beyond the Label: How Branding, Behavior, and Belief Shape Our Everyday Rituals
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Episode 287 - Dr. David Kim & Vicente Vasquez - Beyond the Label: How Branding, Behavior, and Belief Shape Our Everyday Rituals
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About this listen
Preventative care meets powerful branding in this electric conversation with Dr. David Kim, board-certified dermatologist and founder of Lightsaver and Vicente Vasquez, Global Senior Brand Design Manager at Colgate-Palmolive.
We explore the emotional and behavioral roots of beauty rituals — and what it really takes to shift them. From daily sunscreen to oral care routines, they reveal why so many people know what to do, but still don’t follow through.
Vicente brings a sharp creative lens, shaped by a lifelong love of mixtapes, theater, and storytelling. That background fuels the emotional resonance behind the design work he now leads for one of the world’s biggest personal care brands.
Dr. Kim shares the kind of insights that make you rethink your own habits — like why most people skip sunscreen (even when they have it), and how products feel, tone, and texture could be the key to long-term skin health. His take on beauty as preventative care is both science-based and deeply human.
Together, they explore what makes a brand unforgettable, how to navigate creative critique, why timelessness beats trend-chasing — and yes, the best egg sandwich ever eaten during an interview.