In this episode of Info Product Mastery, Adrian sits down with Austin Church and they discuss the path to transitioning from freelancer to content creator.

[00:29] Adrian introduces Austin Church.

[01:45] Austin comments on his career trajectory and how unexpected it has been.

[03:31] “It’s funny now, I guess I’ve come full circle..” - Austin

[06:08] Looking back, Austin realizes he was always headed towards being an entrepreneur. 

[07:45] Adrian discusses how interests change and how after working on something and succeeding, he desires to move on.

[08:55] Austin looks back on his journey and realizes his wide variety of interests can be a danger as an entrepreneur. 

[11:04] “Because entrepreneurship is so intertwined with personal development, you have to constantly check in and ask, Do I still want to be doing this?” - Austin

[13:08] Austin talks about his current work with Freelancecake.com and his journey there as a freelance creative.

[15:00] “What do six figure freelancers think and do differently…” - Austin

[17:25] In 2018, Austin rolled out a coaching program where he talked about the four P’s: positioning, packaging, pricing, and pipeline.  

[18:04] “There are certain…shareable advantages…that are available to those of us who sell creativity.” - Austin

[19:48] Adrian discusses the most underrated leverage of all time, the power of saying “No.” 

[19:48] Austin continues discussing the power of no and what he calls “disciplined simplicity.” 

[22:17] “I have to address the root cause of saying yes so often and that is scarcity mindset” - Austin

[23:19] Adrian asks Austin  what advice he would give freelancers who want to eventually make the switch to being full time content creators.

[25:35] “That paradigm shift….I’m actually trying to grow two businesses at the same time.” - Austin

[26:19] Since selling products will be new to most freelancers, you will be prone to making mistakes just like when you were first a freelancer.

[26:43] “I talk about three paths to diversified income…..value based pricing…….scaling into a micro agency….or digital products. It’s amazing to me… that very accomplished people….almost without exception…do it the wrong way.” - Austin

[29:28] Freelancers who are frustrated with what they’re earning…it’s gonna go back to….positioning, packaging, pipeline, pricing.” - Austin

[31:13]