Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

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If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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In this episode, Lucas and David welcome David Macholz, the President and CEO of AVTECC (Advanced Vehicle Technology Education and Credentialing Coalition), to discuss the evolution of the automotive education industry. David shares his journey from a career in education to leading a company focused on reimagining vehicle technology education. The conversation highlights the need for performance-based certification to address the industry's skills gap. David also emphasizes the importance of moving beyond traditional testing to ensure technicians have the competencies necessary for today's advanced automotive technologies.

00:00 Lack of Professional Pathways

09:46 Substitute Teaching at BOCES

13:37 Reflecting on Career and Education Choices

20:10 ASE Certification Boosts Technician Salaries

22:58 "AvTech: Redefining Learning Approaches"

27:03 Diverse Learning Styles Explored

36:48 Rethinking Student Credentialing Methods

42:06 Questionable Accreditation Practices

43:04 Credentialing Standards vs. Budget Priorities

53:19 Marketing Recognition Impacts Perception

57:23 EV Safety Certification Overview

01:02:13 "Industry Lacks Essential Education"

01:06:12 Seeking Support for Innovative Industry Advancement

01:14:09 Engaging Founding Supporters

01:15:50 Gratitude for Industry Support