We’re back with Season Three of The Halo Effect, and what better way to return than with an episode that combines luxury hospitality, brand storytelling, and a touch of HBO glamour.

In this episode, Ashleigh and Michael Donald are joined by the brilliant Natasha Eldred , a brand and PR specialist with years of experience working across Thailand’s most iconic hospitality brands. From her time rebranding the stunning Samujana Villas on Koh Samui (yes, that villa from White Lotus Season 3!) to her insider perspective on how storytelling shapes guest experiences, Natasha takes us deep into the heart of Thai hospitality.

We explore the rise of ‘set jetting’, the emotional resonance of authentic marketing, and the challenges (and opportunities) for Thailand as a luxury destination. There’s a candid discussion on how destinations can sustain the “White Lotus Effect” beyond a moment of screen time through meaningful branding, culture-led storytelling, and conscious tourism development.

A must-listen for marketers, hoteliers, brand-builders, and anyone with a soft spot for Thailand, storytelling, or just gorgeous villas and sweeping views.

Connect with Us:

• Email: ⁠⁠podcast@gohalo.co.uk

• Website:⁠⁠ www.gohalo.co.uk⁠⁠

• Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠

• LinkedIn: ⁠⁠Halo Business Consulting⁠⁠

Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.

We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email podcast@gohalo.co.uk if you are interested.