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Episode 20: How Storytelling Aligns Sales, Marketing, and Culture

Episode 20: How Storytelling Aligns Sales, Marketing, and Culture

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In this episode, I’m joined by Craig Neal, Area SalesManager for Toll Brothers and one of the best storytellers in the homebuilding industry. Craig has a gift for using emotion, empathy, and authenticity to connect with people on a deeper level. This communication style bridges the gap between sales and marketing, and inspires connection across an entire company.

We explore:
✨ Why storytelling is so effective in homebuilding
✨What it takes to unify sales, marketing, and leadership using personal stories
✨How frontline teams can use stories as a way to deeply connect and understand their buyers

Whether you're leading a sales team, marketing a newcommunity, or trying to build a brand people believe in, this episode will help you root your message in something real.


Connect with Craig: https://www.linkedin.com/in/craig-neal-6442b062/
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