Episode 2: Marty Musikant, Mastering Your Niche: Building A Fitness Business For Older Adults
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Episode 2: Marty Musikant, Mastering Your Niche: Building A Fitness Business For Older Adults
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About this listen
Welcome to Episode 2 of the King Strength Collective Podcast! Hosts Gerrick King and Anthony "T-Bone" Berardi are joined by Marty Musikant, co-founder of Active Life Fitness Personal Training in Garwood, NJ. With a unique focus on training adults aged 60+, Marty has successfully built a thriving business by mastering his niche and delivering personalized, community-centered fitness solutions.
In this episode, Marty shares his inspiring journey from being fired for refusing to sign a non-compete to creating a gym that specializes in helping older adults reclaim their health and fitness. Discover how Active Life Fitness engages clients, trains staff, and cultivates a supportive environment tailored to the needs of their members.
Whether you're a trainer, aspiring gym owner, or fitness enthusiast, this episode offers valuable lessons on leadership, client retention, and finding success by staying true to your mission.
Connect with Active Life Fitness: 📞 908-389-8009 🌐 ActiveLifeFitness.net
Tune in to learn how to build a fitness business that transforms lives while standing out in the industry!