Episode 16: Your Culture Is Your Brand: Building CX from the Inside Out with Genevieve Benson
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Episode 16: Your Culture Is Your Brand: Building CX from the Inside Out with Genevieve Benson
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About this listen
If your team doesn’t believe in the experience you’re selling, your customers won’t either.
In this episode of Just Make It Pretty, I’m joined by Genevieve Benson, Director of Strategic Partnerships at Milesbrand, to dig into what real customer experience (CX) looks like in the homebuilding industry, and how it starts inside your company.
We talk about why customer experience isn’t just about service, it’s about leadership, alignment, and internal culture. Because if your sales, marketing, and operations teams aren’t united behind the brand… your buyers will feel it.
Whether you're a builder, marketer, or sales leader, this conversation is full of real-world insight and actionable ideas for building a brand that people believe in, on both sides of the transaction.
🧠 In this episode, we unpack:
What CX really means in homebuilding (and what it’s not)
Why culture and internal alignment drive external results
The sales + marketing connection to customer trust
How disconnected vendors and departments can quietly damage your brand
One small shift that can radically improve your team’s CX impact
👤 Connect with Genevieve Benson:
🔗 LinkedIn
🏢 Learn more about Milesbrand: https://milesbrand.com