Episode 16 - Bradley Gross
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Episode 16 - Bradley Gross
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About this listen
In this episode, Michael is joined by attorney and MSP industry leader Bradley Gross, who shares a powerful lesson about the importance of embracing friction—both in business and in life. From his early days prosecuting cybercrime to founding the law firm that bears his name, Brad discusses how pushing through disagreement and discomfort can unlock growth, creativity, and meaningful change. He also opens up about his personal evolution, a divorce, and his newest venture, MSP Terms, which merges legal insight with entrepreneurial tech.
Brad's message is clear: Friction, when welcomed thoughtfully, can move the needle in every area of life.
Brad is the author of Wisdom and Witticisms of an MSP Attorney and the host of the podcast The Technology Bradcast, available at www.technologybradcast.com. Also mentioned in the episode is Gino Wickman’s Traction, a widely-used business framework that encourages healthy team conflict to drive alignment and results.
For more information on the nonprofit mentioned in the commercial break, please visit www.nokidhungry.org.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit schatztastic.substack.com