Judges Tips for Awards Success is the next in a special series of the Business Awards Show focusing on how to enter awards and why you should.

Judge Aarti Parmar, an award-winning brand consultant, shares her thoughts on judging the Best Businesswomen Awards. Aarti offers excellent advice to anyone thinking of entering or who has not won previously.

Mary Gregory, leadership coach and winner of the Best Coach 2024 has decided to sponsor the awards this year. Mary suggested we create a new category - Best Female Leader. So we did! And we are delighted that she is sponsoring the award. Mary talks about the confidence awards can bring, and how to overcome your hesitation if you're thinking of applying.

As a result, this is an insightful discussion that will help any entrepreneur in their quest for awards success. Find out what really matters to judges and how you can stand out among your peers.

And have you ever wondered what winning feels like? Well, there's some memorable recollections discussed that will inspire you to dig out your entry form and get writing.

Judges Tips is a brilliant episode for anyone who has tried and failed to win an award previously or has thought hard about entering but never had the courage or belief to take the final step.

{2:16} Why awards need robust judging not votes.

{5:31} The difference an award can make to a business.

{7:21} How Mary felt winning best coach last year.

{10:16} The new Female Leader category.

{12:28} What Aarti looks for in a strong entry.

{15:30} Considering branding as a judge.

{17:27} Awards as a confidence booster.

{20:58} Answer the questions!

{21:52} Mary's workshop - 'Explode the Confidence Myth'.

{23:13} Amplify - the brand immersion day.

{24:59} The opportunities in just applying for an award.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Aarti: https://www.aartiparmar.com/

LinkedIn: https://www.linkedin.com/in/aartiparmar/

Facebook: https://www.facebook.com/apBrandCommunications

Instagram: https://www.instagram.com/aarti.parmar/

Connect with Mary: https://www.marygregory.com/

LinkedIn: https://www.linkedin.com/in/marygregory/

Facebook: https://www.facebook.com/mary.gregory.79219

Instagram: https://www.instagram.com/mary_gregory/