We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.

Episode 148: Liz Allan and Simon Allan - The EV Test Drive Experience: What Dealerships Must Get Right.

Liz Allan is joined by Simon Allan, a seasoned motor trade professional with over 21 years in dealership roles, including at Renault, Mini, and BMW. Together, they delve into what it truly takes to support EV adoption at the showroom level, and why the test drive isn’t just about selling a car, but also about re-educating a driver.

From explaining regenerative braking and the absence of engine noise to addressing concerns of first-time automatic drivers and debunking public charging misconceptions, Simon shares why empathy, patience, and preparation are non-negotiable. He outlines why salespeople need to slow things down, ditch the jargon, and ask better questions, like whether the customer has off-street parking or understands how EV charging works.

They also explore the impact of retro-styled EVs, such as the Renault 5, on winning over petrolheads, and how sales teams can raise the bar to meet the expectations of today’s EV-curious drivers.

Quote of the Episode
“When you're selling an EV, you're not just selling a car, you’re often un-teaching 20 years of driving habits. Empathy and patience make all the difference.”
— Simon Allan

Simon Allan Link:
LinkedIn: https://www.linkedin.com/in/simonallan1414

Support the show

If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK

The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard.

Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts

Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast

Support our podcast here: https://www.buymeacoffee.com/electricevolutionpodcast