Cheryl Laidlaw, London Web Girl, is a multi-award-winning web designer who exudes positive energy. After four years doing web design in a creative agency, she decided to go it alone, launching Reyl Design Group in 2010. Many other brands have followed since.

Cheryl has become an expert in AI, helping clients to embrace its benefits, overcoming the myths that come with it. She helps clients set up AI assistants to underpin their business operations, boosting productivity and ensuring accuracy and prompt responses.

She is passionate about every business getting the best from their website. That means using expert practitioners to build them, ensuring maximum SEO optimisation. In her experience, she builds her clients' second website, after they've tried a do-it-yourself approach first! She tells us about her clients' website embarassment - exactly why she's needed.

She is a multi-award-winner, taking Gold at the Best Businesswomen Awards for the STEM category. A few months later, she won the Best Online Business at the London SME Awards. She explains how awards aid visibility and recognition for any business owner.

Networking has underpinned everything Cheryl has done, and she even runs her own group in London, Work the Room. She maintains, networking is essential to boost your business, and has won many clients by doing so.

She also tells us about a retreat she is planning to help entrepreneurs increase their visibility, with AI at the heart of the event.

If you're interested in AI, web design, or want to be inspired by an emtrepreneur with great energy, this is a perfect episode to dive into.

{1:47} Why Cheryl started her business and what it does.

{3:30} Navigating the AI minefield.

{4:38} Implementing an AI audit.

{5:56} Why you need a professional web designer.

{7:31} Website embarassment.

{8:17} Outsource what you're not skilled in.

{9:38} The importance of networking.

{10:48} Cheryl's Work the Room networking group.

{11:21} How winning a Rising Star award 5 years ago inspired Cheryl to go further.

{12:37} Winning the Gold Award for STEM at the 2024 BBWA.

{13:34} Another award win at the London SME Awards.

{15:05} Why solopreneurs must enter awards.

{15:57} Cheryl's plans for the next twelve months.

{17:25} Favourite AI platforms.

{18:18} Cheryl's tips for business success.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Cheryl: https://londonwebgirl.com/website-designer-for-small-businesses/

Facebook: https://www.facebook.com/londonwebgirl/

Instagram: https://www.instagram.com/londonwebgirl/

LinkedIn: https://www.linkedin.com/in/cheryllaidlaw/

X: https://x.com/londonwebgirl

Work the Room Events: https://www.tickettailor.com/events/worktheroom/1078788