Episode 13- Sarah Bass | What Makes Public Health Messages Actually Work
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Episode 13- Sarah Bass | What Makes Public Health Messages Actually Work
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In a world flooded with headlines, hashtags, and health advice, how do you actually reach people—and help them change?
Dr. Sarah Bass has spent her career studying that question. As a professor of public health communication, she works at the intersection of science, trust, and human behavior—helping health campaigns move from ignored to impactful.
In this episode of Trying 2 Learn, we dig into what separates effective messaging from noise, how culture and context shape communication, and why effective public health is about both sharing accurate information and helping people feel empowered to act.
Whether you’re a health pro, a policymaker, or a normal human confused about our current health communication, this conversation will give you a fresh lens on how we talk about public health.