🌟 Episode Length: 28 minutes, 17 seconds

💬 In This Episode:

If you’ve ever said, “I don’t know who I’m talking to online” or felt like your content just isn’t landing… it might be time to revisit your dream customer.

In this foundational episode, I’m walking you through exactly how to identify and connect with your dream customer—without just guessing or filling out a surface-level worksheet.

We’ll dive deep into how I defined mine for Pretty Pineapple Bead, and I’ll share journal prompts, real examples, and mindset shifts that will help you create content, products, and experiences that truly click with your people.

Whether you’re brand new to business or refining your brand after years in, this one’s for you.

🔍 What You’ll Hear:

• 🧠 Why your dream customer isn’t “anyone with money”
• 💛 How your own story can help you define your audience
• 📝 Ways to go deeper than demographics (hobbies, fears, lifestyle, mindset)
• 📣 How to recognize signs of true alignment
• 📍 Where your dream customer might actually be hanging out
• 🌱 Why your dream customer might evolve as you evolve
• ⚡ And how to use what you learn to create better content and offers

💬 Quote to Remember:

"When you speak directly to your dream customer, it no longer feels like you’re shouting into the void. It feels like connection.”

💛 Let’s Connect:

🎯 This week’s listener challenge:

Grab a journal and reflect on your dream customer using the questions from this episode. Who is she? What is she drawn to? Where does she hang out? What does she value?

Then, DM me on Instagram @sparkleandshinepodcast or tag me in a story and share what you uncovered—I’d love to cheer you on and maybe even feature your response in a future episode!

✨ If this episode helped you feel more confident and clear about your dream customer, please consider leaving a review, sharing it with your biz bestie, or reposting on social media. Every little share helps this podcast grow and reach more creative women like you 💛