In this episode of the Stronger Sales Teams podcast, Ben Wright speaks with Ingrid Maynard, founder of The Sales Doctor, about the evolving world of B2B sales leadership. They explore how customer service has shifted post-COVID and how leaders can adapt to build high-performing, customer-centric teams. Ingrid shares insights on what defines great service today, emphasising curiosity, communication, and strong relationships. The episode also covers hiring the right people and creating a culture that supports growth—offering valuable takeaways for any sales leader.

About the Guest:

Ingrid Maynard is the founder of The Sales Doctor and host of the Sales Revolution podcast. With more than 25 years of experience, Ingrid is a seasoned expert in transforming business performance through strategic sales improvement. Renowned for her dynamic speaking style and thought leadership, Ingrid has been featured in prominent publications and has worked with some of the most iconic brands across Australia and New Zealand. Her approach centres on cultivating customer-centric, commercially astute cultures that drive lasting results. Ingrid recently released her first book, The Sales Revolution, a reflection of her deep expertise and forward-thinking perspective on modern sales leadership.

Key Takeaways:

• Genuine curiosity, communication, and connection are essential for excellent customer service.
• The onset of COVID-19 altered service delivery, leading to a mixed impact on customer experience.
• Effective customer service involves setting, meeting, and exceeding customer expectations.
• Selecting the right people and nurturing their growth and skills is crucial in building strong sales teams.
• The transition to virtual meetings has blurred professional standards; maintaining professionalism is vital.

Time Stamps:

0:00 Intro

1:25 Guest Introduction

3:05 About the Guest

4:37 Customer Service In The Modern World

7:21 Service In The Modern World That Isn't Successful

10:20 Expectations

13:29 Delivery Better Service To Customers

16:10 Growing The Service Development

22:17 Guest Socials

22:55 Outro

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