With social media and the internet, it seems everyone has advice on what we should or should not be doing when we market wine. We should highlight the terroir. We shouldn’t mention terroir. We should tell a story. No, not that story. We need to focus on Boomers, because they’re the people who drink wine now. We need to attract Gen Z, because they will drive sales in the future. The future doesn’t matter if we can’t survive the next year. We don’t even need marketing. And for some, I need marketing, but can’t afford it.

With so much noise out there, we decided to get some answers. Trustworthy, reliable answers from a career marketing specialist who has worked for Fortune 500 companies, and some of the biggest names you know – both inside and outside the wine industry – including Coca-Cola, Danone & Gallo.

Introducing Courtney O’Brien, founder of The Outlier Initiative, a growth consultancy for ambitious challenger brands. Listen in to hear her take on what is going right, and what is going wrong, with wine marketing in the twenty-first century.

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🌐 Visit our website: www.hennekamwines.com

👥 Connect with Courtney: https://www.linkedin.com/in/courtney-obrien/