What happens when the playful world of social media meets the serious business of government? In this episode, Dana Berchman sits down with Kristy Dalton—founder of the Government Social Media Conference and a true pioneer in digital civic engagement. From her early days as an EPIO for the City of Reno to building a national platform that empowers communicators across government agencies, Kristy shares stories of humor, heartbreak, and human connection behind the screens.

They explore how social media evolved from an afterthought to a lifeline in emergencies, why burnout is real for digital practitioners in government, and how building an audience during “blue sky” days prepares you for crisis communications. Plus, Kristy offers powerful advice for anyone transitioning from public service to entrepreneurship.

Whether you're in local government, communications, or just trying to navigate the noisy online world with purpose—this episode is a must-listen.

🔗 Learn more about Kristy’s work and join the community at governmentsocialmedia.com

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About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.