In this episode of The Purposeful Pen, we’re continuing our conversation about honing in on your reader and the message you offer them. Today, we’re diving into one key reason this clarity matters: language. When we know exactly who we’re talking to and what we’re helping them with, we can learn how they describe their problems—and use those words in our writing. This not only helps your reader feel seen and understood, but it also boosts discoverability through SEO.

We’ll explore:

* Why using your reader’s own words makes your writing more relatable and effective

* How Jesus modeled this kind of audience awareness

* Simple, practical ways to “listen” to your audience online and in real life

* How to use tools like AI (including ChatGPT’s Deep Research function) to dig into how your ideal reader describes their struggles

* Tips on incorporating this research into your writing to serve and connect more deeply

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The Purposeful Pen is a weekly podcast for Christian writers designed to help you build a writing life with eternal impact. Each week you’ll hear practical tips and Biblical truth on topics such as improving your writing, honing your message, and managing your time. I always respond to listener emails and I’d love to hear from you! Amysimon@amylynnsimon.com