Strength training isn't just about looking good—it's about living well for longer. Linda Goos discovered this truth decades ago when she began her first strength program at age 17, experiencing mental benefits that far outweighed the physical ones. After 20 years in marketing at Microsoft, she returned to her passion with a crucial mission: helping women in midlife build and maintain strength to preserve their independence and vitality.

Linda founded Studio Bloom with a clear understanding of the challenges women face during perimenopause and beyond. Many workout facilities left her either completely exhausted or feeling like she hadn't accomplished anything meaningful. The fitness industry simply wasn't addressing the unique needs of women in their 40s, 50s, and 60s who wanted to stay strong without burning out.

The science behind her approach is compelling. Beginning around age 30, both muscle mass and bone density naturally decline, with this process accelerating dramatically during perimenopause and menopause due to decreasing estrogen levels. Muscle functions as an endocrine organ contributing to cardiovascular health, metabolism, and bone density. Without intervention through proper strength training, this decline can significantly impact quality of life and independence.

One persistent myth Linda works to dispel is that women should stick to light weights to avoid getting "bulky." This misconception has led countless women to under-train with those infamous pink dumbbells, achieving minimal results. Women actually need to lift heavier weights—around 80-85% of their maximum capacity—to effectively stimulate bone density improvement and muscle growth.

For those new to strength training, Linda recommends starting with fundamental movements like sitting to standing, wall pushes, and other bodyweight exercises that translate to daily activities. Her approach emphasizes functional movement patterns: squatting, lunging, hinging, pushing, pulling, rotating, and carrying—all essential for maintaining independence and preventing injury as we age.

Studio Bloom offers specialized programs including Osteo Strong for women with osteopenia or osteoporosis, along with workshops on hormone replacement therapy, pelvic floor health, and nervous system regulation. It's a community where women support each other through midlife transitions while building physical strength and confidence. As Linda reminds us, "It's never too late to start," and the energy you put into your health is the energy you'll get back throughout your life.

Linda is an ACSM certified personal trainer, ISSA functional aging specialist and certified Onero bone density practitioner. Linda’s elite gymnastics experience led her to Oregon State University where she earned Pac 10 All-decade honors for gymnastics and studied Psychology and Exercise & Sport Science. With a desire to combine her interests in sport, exercise and psychology she went on to receive her master’s degree in exercise & sport science from the University of Utah with a focus in Sport Psychology. In 2007 she was inducted into the Washington State Gymnastics Hall of Fame.

Studio Bloom website: https://www.studiobloomfitness.com

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