Ep.68 Roche: Passion, personalization and the future of account-based experiences
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Ep.68 Roche: Passion, personalization and the future of account-based experiences
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About this listen
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
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