If you’ve ever thought, “I have no idea where my business income is going,” this episode is a must-listen. I’m joined by Jo Simpson, founder of the Financial Growth Academy, and we’re getting straight into the habits and systems that actually help business owners take control of their money.

We talk about why Profit First isn’t just a book but a practical way to make sure you’re paying yourself properly. Jo explains how to calculate what it really costs to bring in a client, and we discuss the difference between investing in growth and spending money just to feel busy. You’ll also hear us chat about money beliefs that stop entrepreneurs from keeping more of what they earn - and how small, consistent actions can transform your financial results without needing a maths degree.

Here are the highlights:

Common Financial Mistakes Entrepreneurs Make (3:49)

Tracking Finances and Overcoming Financial Challenges (5:49)

Advice for Those Struggling with Financial Control (6:25)

Money Beliefs and Mindset Shifts (9:43)

Ways Business Owners Waste Money (13:15)

Money Habits That Change Lives (25:29)

Money Mantras and Practices (36:32)

Defining a Rich Life (44:17)

As a Profit Strategist, multiple business owner and founder of the Financial Growth Academy, Jo has helped hundreds of entrepreneurs build profitable, sustainable businesses since 2002. Blending strategic finance with real business experience, she supports ambitious founders to overcome money fear, embrace their inner CEO and lead with confidence. Her mission? To help thousands become the most profitable version of themselves, without the burnout or BS.

Connect with Joe:

Jo's Instagram: https://www.instagram.com/financialgrowthacademyuk/

Target Income Calculator: https://www.financialgrowthacademy.co.uk/calculator

Power Hour (free weekly session): https://www.financialgrowthacademy.co.uk/power-hour-signup

CONNECT WITH NATALIE:

• Follow on Instagram @iamnataliewebster

RESOURCES & LINKS:

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro
• Starling bank - Open an account using this referral link, we both get a free 2-person day pass for the National Trust.
• Amazon links for tried, tested and loved (by me!) equipment, books and business...