Ep 86 - Banking on Knowledge: How Teaching Builds Trust
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Ep 86 - Banking on Knowledge: How Teaching Builds Trust
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About this listen
Financial education isn't just about blogging — it’s one of the most powerful tools a community bank can use to connect with its audience, build trust, and drive long-term growth. And, it’s one that many customers are requesting – information and education from an institution they already trust.
In this episode, Dan and Chris unpack the real “why” behind financial education and dive deep into practical ways banks can use it to boost engagement and loyalty.
We discuss:
*Why financial education works better than promotional fluff
*Real-world delivery formats: blogs, workshops, bite-size videos, and more
*How to tailor your content for local relevance (and stand out from national
competitors)
*The ROI of financial education—even when results take time
Resources mentioned:
- Bankmarketingshow.com
- For more on this topic, check out our newsletter at bankmarketingminute.com
- 90-Day Checklist – email us at contact@bankmarketingshow.com