
Ep 85 - Turning Stories Into Strategy - Humanize Your Brand
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About this listen
Turning Stories Into Strategy: Humanizing Your Brand
Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while keeping spend to a minimum. If your team’s struggling with content ideas, this is your playbook.
In this episode, Chris and Dan cover:
- Why stories beat stock photos every time
- How to encourage employees to share small, real moments
- Turning everyday experiences into community trust
- Mixing personal + professional for maximum impact
- Campaign ideas that make your bank feel more human
- How to systematize story collection for social media gold
Links & Resources:
Website: bankmarketingshow.com
Newsletter: bankmarketingminute.com
Contact: contact@bankmarketingshow.com
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.