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Episode Title: Crafting Your Personal Brand: Authenticity with Essence Gant

Guest: Essence Gant (Beauty & Lifestyle Journalist, Content Creator, Branding Expert)

Episode Overview

In this episode of Love Psycho, Juan sits down with branding expert Essence Gant to discuss the power of personal branding and how authenticity plays a key role in standing out. Whether you're an entrepreneur, creative, or simply looking to refine your online presence, this conversation dives deep into how to craft a brand that feels real, relatable, and uniquely you.

What to Expect in This Episode:

• Essence’s Journey: From writer to branding powerhouse—how she built her career and personal brand.
• Authenticity vs. Curation: Striking the balance between being real and creating an intentional image.
• Common Branding Mistakes: The pitfalls people often fall into when trying to establish their brand.
• Storytelling in Branding: How to use your personal experiences to connect with your audience.
• Practical Tips: Steps to start refining and amplifying your personal brand today.

About Essence Gant:

Essence Gant is a leading beauty, lifestyle, and culture journalist and content creator. She has built a brand around thoughtful, authentic commentary and content from a socially-conscious lens—covering everything from the latest trends to the effects of beauty politics on communities. She’s been featured on ABC Nightly News, Allure magazine, Byrdie, New York Post, Another Round podcast, and more.

Additionally, Essence has hosted live segments for Target, Tommy Hilfiger & Romeo Hunte, and BuzzFeed’s morning show AM to DM. With over a decade of experience in media and entertainment—including a stint as Beauty Director at BuzzFeed—and a Master’s degree in Social Work, Essence is most passionate about the intersection of lifestyle with diversity, inclusion, and equity.

Connect with Essence Gant:

• Instagram: @theessenceof_
• Website: www.essencegant.com

Connect with Raul & Love Psycho:

• Instagram: @lovepsychopodcast
• Email: lovepyschopodcast@gmail.com

🎧 Tune in now and start building a brand that truly represents YOU!

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