Ep 53: Why 90% of Ad Ideas Should Fail and How AI Helps You Find The 10% | with Brett Friedman of The Creative Strategy Agency
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Ep 53: Why 90% of Ad Ideas Should Fail and How AI Helps You Find The 10% | with Brett Friedman of The Creative Strategy Agency
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About this listen
Takeaways:
- Claude’s “style” prompts let you analyze accounts through fresh lenses.
- You can simulate 100s of expert perspectives to improve creative ideation.
- Use Notion and Asana to build real-time dashboards powered by LLMs.
- Bain’s 30 value props make for powerful messaging test frameworks.
- AI can help uncover underserved audiences using identity + hobby data.
- Power laws mean chasing quantity can yield quality — with strategy.
- Skip the “AI agent” hype—insert AI where it enhances your decision-making.
Taste is learnable: train on real ad performance, not assumptions.
Check out Brett's agency here:
The Creative Strategy Agency
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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