Ep 52: When Dream Results Aren’t Enough: The Client Who Fired Us at 18x ROAS
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Ep 52: When Dream Results Aren’t Enough: The Client Who Fired Us at 18x ROAS
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About this listen
Key Takeaways
- Incredible results alone won’t guarantee client retention - relationships matter just as much.
- Onboarding is a trust-building foundation, not a formality.
- A clear scope of work protects both you and the client from mismatched expectations.
- Regular, strategic communication reinforces your role as the expert.
- Making “invisible” work visible helps clients appreciate your strategy and effort.
- Define and communicate processes from day one to prevent ambiguity.
- Shorten time-to-action after a client signs to maintain excitement and momentum.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.