
Ep 51: Why Client Communication Beats Killer ROAS | with Colby Flood of Brighter Click
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About this listen
Takeaways
- Agencies must evolve beyond platform expertise to messaging and creative.
- Great client results can’t make up for poor communication.
- Hiring needs to go deeper than interviews—use trial projects.
- Avoid client revenue concentration over 20%.
- DTC is saturated; expanding verticals is now essential.
- Good ops take time—slow down to build the foundation.
- Brighter Click now runs without the founder (except for sales).
Check out Colby's agency here:
Brighter Click
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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