In this episode, Danan sits down with Jerry Vida, a true Amazon eCommerce strategist, brand builder, and co-founder of Peak ROAS. With over 15 years of experience in eCommerce and a track record of managing 7- and 8-figure brands, Jerry unpacks the systems, mindset, and strategic thinking that helped him generate $50M+ in Amazon sales and build an agency focused on profitable growth—not vanity metrics.

If you're an Amazon brand owner or eCom founder aiming for sustainable and scalable growth, this episode is your playbook.

🔗 Connect with Jerry Vida:

LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/

Peak ROAS: https://peakroas.ai/

⏱ Timestamps:

00:00 - Welcome to The eCom Growth Show

00:26 - Meet Jerry Vida: From Rocket Scientist to Amazon Brand Strategist

02:20 - Using Amazon as a Customer Acquisition Channel

04:10 - The Power of Inserts & Lifetime Guarantees

06:28 - Building Trust with Customers Through Bold Offers

09:00 - Quality Control & Relationships with Overseas Manufacturers

13:25 - Deal of the Day: $1.7M in 4 Days

14:30 - Jerry's Origin Story in eCommerce (Since 2008)

16:38 - How Systems Thinking Led to SOPs and Scalable Growth

20:49 - $295K in a Day: Advanced Deal Strategy

22:44 - Founding Peak ROAS: Solving Ad Management Internally

25:27 - Jerry’s AI Listing Optimization Agents

29:13 - The Profit-First Agency Guarantee

31:25 - $10M Revenue vs. $700K Profit: Why Bigger Isn’t Always Better

34:09 - The True Cost of Wasted Ad Spend

36:11 - ASIN-Level Profitability vs. Vanity Metrics

38:51 - Peak ROAS’s Data-Driven Audit Approach

41:04 - Profitability & Diminishing Return: The Engine Analogy

43:40 - Future of AI in Amazon Brand Management

45:18 - How AI Shrinks 1-Day Workflows to 15 Minutes

47:22 - AI in Visual & Copy Creative: The Mind-Blowing Potential

51:05 - The Coming Revolution of Agentic AI

54:50 - AI as a Decision-Making Assistant for eCom Sellers

59:59 - Peak ROAS in a Nutshell: Built by Sellers, for Sellers

1:02:10 - Where to Meet or Contact Jerry (Innovate NY, Accelerate Seattle)

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.