Ep 29 - The Client Sessions: Building a Sustainable Business, Annual & Quarterly Planning, Hiring, and Sales Projections cover art

Ep 29 - The Client Sessions: Building a Sustainable Business, Annual & Quarterly Planning, Hiring, and Sales Projections

Ep 29 - The Client Sessions: Building a Sustainable Business, Annual & Quarterly Planning, Hiring, and Sales Projections

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In this episode, we take you behind the scenes of a private client session focused on building a sustainable business in 2025. We break down tangible actions for annual and quarterly planning, creating a hiring plan, and demystifying sales projections for female founders looking to scale without burnout.

Inside This Episode:

  • How my latest CEO Day helped me reconnect with my brand’s evolution over the past six years.
  • A deep dive into a client session with a seasoned female founder preparing to scale to seven figures while maintaining a 10-15 hour workweek.
  • Annual and quarterly planning strategies that merge business growth with personal alignment.
  • Hiring plans that ensure operational efficiency without CEO overwhelm.
  • Sales projections simplified—how to forecast revenue while keeping flexibility for real-time adjustments.

A Look at Our Client’s Journey:

  • A multi-six-figure entrepreneur seeking sustainable growth into the seven-figure range.
  • Expanding her brand beyond a signature program and private client work.
  • Strengthening omnichannel presence through podcasting, blogging, and strategic partnerships.
  • Creating a hiring plan to transition from wearing multiple hats to leading a high-performing team.

Key Takeaways:

  1. Annual & Quarterly Planning: How to assess past performance and create an actionable plan for sustainable growth.
  2. Hiring Strategies: Identifying the right roles to fill based on time constraints and business needs.
  3. Sales Projections: Forecasting revenue with a balance of structure and fluidity to adapt to real-time business performance.
  4. Building a Sustainable Business Model: Aligning business growth with personal fulfillment and lifestyle goals.

If you’ve been looking for a way to structure your business while allowing room for creativity, ease, and personal alignment, this episode is for you.

Let’s Connect: Want to implement a consistent CEO Day into your business? Send me a DM on Instagram with the word CEO, and I’ll share what I went over in my latest session!

| CONTINUE THE CONVERSATION |

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| ASHEVILLE RESOURCES TO DONATE & SUPPORT |

Beloved Asheville

Hearts With Hands (disaster relief)

ABCCM (donations for motels, food, and the like)

Living Document with Local Needs

| RESOURCES MENTIONED |

Paige Hulse Law

The Foundry

| LEARN MORE |

The Cheetah Company: www.thecheetahcompany.com

Become timeless through our signature sales course, The Timeless Sales Method® Course: https://thecheetahcompany.com/sales/

Apply to work with Ash in private consulting: https://thecheetahcompany.com/empowered-consulting/

Secure Ash as a speaker for your next experience:

https://thecheetahcompany.com/press/

Sip & pour over at The Cheetah Café:

https://thecheetahcompany.com/blog/

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