Key Takeaways:

• Kristan’s sales journey started in B2C weight loss products before transitioning to B2B SaaS and founding Sales Subs.
• Grit and resourcefulness were the key drivers of his success in startups and sales.
• Sales Subs helps businesses scale their outbound sales efforts with a subscription-based model.
• Cold outreach success today hinges on personalization and thoughtful messaging, not automation alone.
• Building community and networking are critical, even for introverted founders.
• Effective outreach on LinkedIn includes connecting through mutual connections and starting genuine conversations.
• Agencies must be flexible and iterate on their Ideal Customer Profile (ICP) as market needs shift.
• AI and automation tools are useful for structuring sales processes, but strategy and human customization remain essential.
• Language and directness in outreach dramatically improve engagement rates, with Sales Subs achieving up to 90% open rates in cold emails.

Check out Kristan's agency here:

https://www.salessubs.com/

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