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Ep 26: 10 Terrible Pieces of Advice That Will Ruin Your Agency

Ep 26: 10 Terrible Pieces of Advice That Will Ruin Your Agency

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Key Takeaways

  • Avoid controlling clients' media buying accounts; always ensure client ownership.
  • Don’t blindly give clients what they want—focus on identifying what they truly need.
  • Never "fake it till you make it"; prioritize honesty and transparency with clients.
  • Growth at all costs is risky; focus on sustainable, profitable growth.
  • Contracts are essential to protect your agency and ensure clear expectations.
  • Learn to say no to poor-fit clients to avoid long-term headaches.
  • Hiring cheap freelancers can work, but ensure cultural fit and alignment.
  • Lack of processes leads to chaos; document and refine standard operating procedures.
  • Scaling does not automatically mean hiring; optimize your current team and systems first.
  • Long hours are sometimes unavoidable but should not be standard practice; build sustainable work models.

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