In this episode of Ladies Who Launch, we’re joined by Jordan Mitchell and Liz MacCuish, the co-founders of Good Culture, the talent and influencer agency on a mission to make the industry more inclusive, authentic, and representative of the world we actually live in. With backgrounds in fashion, media, and talent, Jordan and Liz came together to challenge the status quo… building an agency that puts values at the center of everything it does.

We talk about the realities of launching a purpose-led agency, disrupting a traditional space, and leading with integrity in a culture that often rewards sameness. Jordan and Liz open up about navigating growth, building trust with talent, and why working in alignment with your mission is the most powerful strategy of all.

Whether you're building a creative business, or simply curious about how the next generation of agencies are shaping culture, this episode is full of honest insight, bold thinking, and plenty of inspiration.

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