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The last year has been the year of rebrands. From global giants like Pepsi, Jaguar, and PayPal to design-savvy shifts from SanDisk, Miro, and Sprite. But not all makeovers are created equal. In this deep-dive episode, we unpack the brands that nailed it, the ones that sparked backlash, and the hidden messages behind every pixel change.
We go inside the pitch room, break down the meme economy of rebrands, and explore what aesthetic shifts are really telling your customers and your investors. Have they truly gone from memes to making millions?
This isn’t just about logos. It’s about positioning, perception, and why “safe” is sometimes the riskiest move in a noisy market.
If you’re a designer, strategist, founder, or creator trying to make sense of 2025’s branding chaos, this episode is your blueprint for clarity.

Transcript:

00:00 A glance into the past year
02:17 The rebrands that popped
08: 45 The controversy bait
14:40 Rebrands that felt flat
18:55 Toolkit to make it pop
20:35 Break
22:17 What rebrands are really saying?
23:03 Danger of playing too safe
25:35 Visual landscape of 2025
27:22 Truth about pitching designs to a founder
28:35 What rebrands actually do?
29:57 The meme economy
31:02 The work beneath the surface
31:58 Conclusion

About Pk:
Pratyush has been a designer for more than 6 years. He started creating content to share his knowledge and establish a connection between design and business. He believes that knowledge grows by sharing and he wants to do just that. He is in a journey to help fellow freelancers and content creators make a profitable career.

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