Key Takeaways:

• Sean's former agency scaled past $1M in revenue using a podcast, despite a weak sales team.
• The podcast evolved from unfocused content to a strategic lead generation tool for direct-to-consumer (DTC) brands.
• Niche focus was crucial—targeting DTC brands and shifting to a clear, ICP-driven podcast strategy.
• The podcast became a “lead warmer,” building trust and authority before any sales conversation.
• Switching to a singular host (Jordan West) and a 3-episode weekly cadence led to major growth.
• Over 600 episodes have been published, contributing to over $3M in attributable revenue and many high-level opportunities.
• Podcasts built for ICP (Ideal Customer Profile) can generate leads, referrals, talent, and partnerships.
• Start scrappy—focus on relevance over production quality.
• Launch with 10 episodes to encourage binging and establish authority.
• Use existing relationships and clients for initial guest outreach.
• Tools like Riverside and Buzzsprout can simplify editing and hosting.
• Strategic podcasting is a teachable and repeatable framework available through Sean’s coaching.

agencyuplift.co/ppf – Learn more about the Podcast Pipeline Framework

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club