Ep. 21: Shedding False Assumptions: How Natalie Jill Turned Pain into Purpose
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Ep. 21: Shedding False Assumptions: How Natalie Jill Turned Pain into Purpose
-
Narrated by:
-
By:
About this listen
Fitness icon Natalie Jill shares her “FAT” framework—False Assumed Truths—and how a 2008 foreclosure, 60-lb pregnancy weight gain, and business collapse became the raw fuel for a heart-centered empire.
Key Takeaways
FAT = False Assumed Truths: untested beliefs that run your life until you bust them.
Radical transparency sells: Natalie hit “Record” on her worst days—and built her first 100 clients.
Profit > polish: a lean team of one VA + contractors beats a bloated $60 K/mo overhead.
“Light-Me-Up” filter: say yes only to projects that energize you and serve your audience.
Three-day-weekend life: block Freedom Fridays, delegate the rest.
00:00 Intro – Why your beliefs are the real barrier (FAT explained)02:30 FAT acronym unpacked10:30 2008 crash: foreclosure, divorce, 60-lb gain14:15 Going live: launching a business with radical honesty18:00 $60 K/mo ego spend → worst launch ever22:00 Slimming to one VA & purpose-first ops29:00 “Light-Me-Up” filter & hard boundaries33:00 Premium coaching (4 clients/quarter)39:10 Flow state > work hours42:30 Final message: dismantle FAT, build with heart
Love the show?
Follow & review Scale to Sale on Spotify—it helps more heart-centered hustlers find us. Ready to bust your own FATs?
Book a free “Truth & Transformation” call at ScaleToSaleConsulting.com