Today’s guest is a Latin music powerhouse whose pen has changed the game globally. With a genre-defying catalog that spans regional Mexican, reggaeton, pop, and bachata, he’s crafted chart-topping hits that cross borders and break records. His work has earned him 26 Grammy wins, making him one of the most decorated writers in the industry today. But beyond the accolades, he’s a true musical chameleon—effortlessly fusing cultural roots with modern sounds to create melodies that resonate worldwide. He brings heart, hustle, and authenticity to everything he touches.

And the writer is… Edgar Barrera!

00:00 Intro: 27 Grammys and Counting

02:00 Growing Up on the Texas-Mexico Border

07:30 Breaking Tradition in Latin Music

10:30 Globalizing Regional Mexican Music

16:00 Teaching Writers to Own Their Publishing

20:00 The Business of Songwriting

30:00 Writing for the Next Generation

34:00 Patience Over Virality

38:00 How Maluma Changed My Career

44:00 The Difference Between LA and Miami Studios

48:00 Why Shakira Is a Studio Perfectionist

53:00 Watching Ariana Grande Record a Perfect Take

57:00 Meeting Max Martin (And Getting Starstruck)

65:00 Dreaming Beyond Latin Music

70:00 The Real Peso Pluma Story

75:00 Loving Music Beyond Awards

Hosted on Acast. See acast.com/privacy for more information.