Ep 20. The Paradox of Creative Diversity vs. Creative Volume
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Ep 20. The Paradox of Creative Diversity vs. Creative Volume
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About this listen
In this conversation, Matthew Gattozzi explores the paradox between creative diversity and creative volume in advertising. He discusses how the focus on measurable creative volume can lead to a lack of diversity in ads, ultimately affecting performance. Gattozzi emphasizes the need for a balance between quantity and quality, advocating for a shift in mindset towards valuing unique and effective ad concepts over sheer volume. He highlights the importance of allowing time for ideation and exploration in the creative process to achieve better results.Chapters00:00 The Paradox of Creative Diversity vs. Volume10:10 The Cost of Efficiency Over Effectiveness17:10 Balancing Creative Diversity and VolumeIf you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletterDo you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog