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Ep 20: The Biggest Mistake I Ever Made as an Agency Owner

Ep 20: The Biggest Mistake I Ever Made as an Agency Owner

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🔑 Key Takeaways

  • The biggest mistake agency owners make is becoming the bottleneck by doing everything themselves.
  • Not all tasks are equal—your time has varying value depending on the leverage of the task.
  • Low-leverage tasks (e.g., email, social media DMs) drain time and should be delegated or outsourced.
  • High-leverage tasks (e.g., sales, strategy, partnerships) drive long-term growth and need focused time.
  • A structured system like the Task Assessment Matrix helps identify and offload low-value work.
  • Delegating starts with documenting tasks and creating SOPs using tools like video walkthroughs and transcripts.
  • Time audits should be done quarterly to maintain alignment with high-leverage priorities.

🛠 Tools Mentioned

  • Task Assessment Matrix (worksheet to categorize task value and frequency)
  • Task Optimization Advisor GPT
  • Transcript to SOP GPT
  • Sean’s SOP Loom Recording Method
  • Calendar Review for Time Tracking

🔗 Guest Links Mentioned

  • Download the free system resources: https://agencyuplift.co (look for the top banner link)

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club

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