Ep 2. Look and feel of the Thanks Auntie brand
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Ep 2. Look and feel of the Thanks Auntie brand
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About this listen
(Recorded on June 3, 2021)
Indians form the world's biggest diaspora and contains 38 distinct regional cuisines.
So, how are we going to represent the richness of Indian cuisine for the local Costa Rican and immigrant population?
In this episode, we dive into the brand that will represent us for the remaining 26 days of the residency.
We nerd out about how we're going to show up and design menus from our separate memories and upbringings.
Marlon nerds about how our brand creates the expectations of our patrons.
Parul nerds out about oral tradition and its potency to translate intention without rigidity.
This creative tension is going to make our residency great as we teach each other and our community about our individual interpretations of Indian food and the stories behind it.
We also crack the lid on how we're going to design the menu for a well-educated audience from North America and new palettes from the local Costa Rican population.
Parul also kicks off her coconut yogurt empire. Stay tuned to future episodes to hear how that plays out.
It also starts raining halfway through so you can't miss the sounds of nature behind us :)
-- Hit us up on IG @thanksauntie with your comments and to stay in touch!