In this episode, we reveal our upgraded 2025 setup and dive into the concept of customer hesitations to buy. We discuss how to identify these hesitations, such as price sensitivity, skepticism about results, and credibility concerns, and the importance of addressing them in ad creative. Practical examples are provided, including how to reframe pricing and use social proof. We also explore methods to discover customer hesitations through direct conversations, reviews, and overcoming our own biases. Tune in to learn how to create empathetic, effective ads that bridge the gap between consumer hesitations and purchasing decisions.

00:00 Welcome to the New Setup!

00:38 Understanding Hesitations to Buy

02:35 Addressing Common Hesitations

06:27 Finding and Overcoming Hesitations

11:21 Leveraging Hesitations in Ad Concepts

15:12 Final Thoughts and Future Content

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