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To join the Realtor180 Inner Circle waitlist please visit https://www.realtor180.com/connect-with-us

In this no-holds-barred episode, Shawn Kunkler, founder of the Homeward Associates Group in San Francisco, teams up with seasoned commercial real estate broker Justin Ferguson to uncover what truly drives success in real estate—relationships. Justin takes us through his transformation from transactional deals to building long-lasting, meaningful connections with clients, especially after the shakeup caused by COVID-19.

The conversation dives into the emotional side of commercial real estate—why understanding your client’s motivations is more critical than ever. Justin shares how he’s leveraged unexpected elements like wine to deepen relationships and build trust. They also tackle the game-changing role of AI in reshaping the industry, while offering real-world advice on simplifying complex topics for clients.

But it’s not just about deals—it’s about being authentic in sales and staying consistent in your approach. Justin and Shawn break down the critical role of coaching and mentorship, revealing why focusing on real value over quick wins is the key to long-term success. They don’t shy away from discussing common pitfalls that derail new agents, emphasizing strategies to overcome decision fatigue and avoid burnout.

This episode is packed with actionable insights that every real estate pro—new and seasoned—can use to elevate their business, navigate the market challenges, and make smarter decisions that lead to sustainable success.

Join the Waitlist for the Realtor180 Inner Circle Group https://www.realtor180.com/connect-with-us

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About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.

Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.

Watch the full episode on: https://www.youtube.com/@realtor180/videos

Connect with Us:
Follow us on Instagram @shawn__kunkler

For inquiries and collaborations, contact us at hello@homewardassoociates.com

Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. ...