Host Wenchi Yu speaks with Yao Zhao, founder of 50 Hertz Tingly Foods and a former World Bank clean energy specialist, about the impact of tariffs on his Sichuan pepper-infused food and beverage import business. Yao discusses launching his company during the COVID-19 pandemic, preparing for potential Trump 2.0 tariffs, managing cash flow amid rising costs, and the significance of supplier relationships. The conversation also covers consumer engagement, cost mitigation strategies, and Yao's exploration of alternative markets in response to the evolving trade dynamics between the US and China.

Yao is on a mission to introduce Sichuan pepper from his hometown in China to the world. He believes that this trade war will push China to move up the value chain, to expedite its transition from an export-oriented to a domestic consumption-oriented economy, and to reconsider its relationship with Europe and other countries.

00:00

The Trade War Landscape

02:52

Sichuan Pepper: A Unique Culinary Ingredient

05:57

Navigating Tariffs and Import Challenges

09:06

Business Strategies Amidst Uncertainty

11:46

Consumer Engagement and Direct Sales

14:46

Exploring Alternative Markets

18:05

The Bigger Picture: Economic Implications

20:56

Future of Trade Relations

23:53

Closing

Perspectives with Wenchi Yu

YouTube: https://youtube.com/playlist?list=PLkK1a7U8kP0TgXhvI5Bj70H4cPPlapCdQ&si=RuA_jZROR2ynRbxH

Spotify: https://open.spotify.com/show/6kXiEF08IjtT3j1DyEnBbG?si=68ab3ea172594620

Apple: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395