In this electrifying episode, James Lawrence, better known as the Iron Cowboy, joins Daniel Bussius and Peter Daly-Dickson to share his unbelievable journey of endurance, mental toughness, and resilience. From completing 50 Ironmans in 50 states in 50 days to doubling the feat with 100 consecutive Ironmans, James reveals what it takes to push past limits, silence critics, and embrace the power of perseverance.

James shares a life-altering near-death experience that changed his perspective forever, the mindset shifts that separate the elite from the average, and why entrepreneurs must train like endurance athletes to succeed in business and life. He also dives into the power of self-discipline, overcoming setbacks, and the importance of balancing health, family, and business.

If you’re looking for a masterclass in resilience, motivation, and how to break through your personal barriers, this episode is a must-listen. James’ wisdom on mental toughness, strategic thinking, and personal development will leave you inspired and ready to tackle your next big challenge.

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