In this episode, Content Allies Founder Jake Jorgovan speaks with Edward Likovich, CEO at Nymbl Science.

50% of traumatic brain injuries in older adults are caused by falls, which is why Nymbl Science is on a mission to prevent 1 million falls.

It is not difficult to create a program to help prevent falls, but turning that singular idea into an entire business model is more complex than you might think.

Edward shares how he was able to create a business around preventing older adults from falling and the unexpected world of possibilities it opened up for his customers.

Highlights include:

• The Nymbl Science elevator pitch and origin story.
• The unique process of creating a business that medical companies can get on board with.
• The lengthy sales and testing process.
• How business relationships are nurtured over time.
• Evaluating the success of pilot programs.
• The core people required for a product like Nymbl Science to succeed.
• His favorite Colorado destinations.

Connect with Edward Likovich: https://www.linkedin.com/in/edwardlikovich/

Learn more about Nymbl Science at https://nymblscience.com/

This episode is brought to you by Content Allies

This episode is brought to you by Content Allies. We help B2B companies launch revenue-generating podcasts. You show up for interviews, we handle everything else. With clients like Meta, Siemens Energy, and Alibaba.com, you are in good hands with Content Allies. Launch your B2B podcast today at http://contentallies.com/