In this week’s episode of Empire Building, we’re diving into Part 2 of the 36 Touch Plan—focusing on social media, events, and calls that truly convert. From authentic storytelling on social platforms to hosting low-cost, high-impact client events, and mastering the power of a simple quarterly call, we’re breaking down exactly how to deepen relationships with your database. Whether you’re just starting out or looking to level up, these strategies will help you build a bigger business by staying connected to the people who know, like, and trust you.

Resources:

• The Millionaire Real Estate Agent Book

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan
• Kymber Lovett-Menkiti: @kymbermenkiti
• Tiffany Fykes: @tiffanyfykes

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Picture this: you’ve got an incredible database of people who know, like, and trust you—but you’re not tapping into it the way you should. That’s where the 36 Touch Plan comes in. In today’s episode, we’re diving into the foundation of building a business that thrives year after year: consistently nurturing your database.

We’ll share how implementing this simple (but not always easy!) system completely transformed our businesses—from 75 transactions a year to crossing into million-dollar revenue territory. You’ll learn why organizing your database is the first non-negotiable step, how to identify your “Mets,” and what it looks like to tier your contacts so you can focus on your top referrers.

Your homework? Get your database in one place and ready to go. Because next week, we’re unpacking part two: the messaging that actually converts.

Resources:

• The Millionaire Real Estate Agent Book – where the original 36 Touch concept was introduced

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan
• Kymber Lovett-Menkiti: @kymbermenkiti
• Tiffany Fykes: @tiffanyfykes

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if just 30 minutes on your calendar could put real money back in your pocket? In this episode of Empire Building, we’re sharing more than 20 quick, tactical ways to make, save, and grow your money—at home and in your business. From canceling hidden subscriptions to finding unclaimed cash, we’ll show you how simple shifts can add up fast.

We’ll also dive into strategies for maximizing your bank accounts, shopping your insurance, and even leveraging tools like balance transfers or short-term disability insurance to protect your wealth. These are practical, real-world ideas you can put into action today to start building a stronger financial future.

Resources:

• Rocket Money
• Monarch
• Honey
• Rakuten
• MissingMoney.com
• Check out Her Best Life
• Learn more about Empire Circle

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan
• Kymber Lovett-Menkiti: @kymbermenkiti
• Tiffany Fykes: @tiffanyfykes

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.